profumoir

Profumoir is an olfactory library, a customization laboratory, an experiential house, and an aromatic garden with an extraction room, located in the heart of Florence. As an atelier that offers a unique approach to perfumery, its creations are focused on experimentation and personalization.

Born from the collaboration between Daniele Cavalli and Master Perfumer Sileno Cheloni, the project celebrates Florence’s rich perfumery and artisanal heritage, blending art, science and history.

Perfumery has a centuries-old history in Florence, which has been one of the leading centers of this tradition since the Renaissance, thanks to master perfumers who combined art, science, and creativity. At Casa Profumoir, the past intertwines with the present, offering guests an immersive experience where fragrance becomes a medium to rediscover the city and its cultural heritage.

our stay at Casa Profumoir is not just an overnight visit but a unique journey into Florence through the world of perfumery, beginning with the understanding of the raw materials used to create fragrances, by visiting the Laboratory.

Within the journey, guests are guided toward crafting their own personal perfume and, upon request, discovering additional experiences related to the fascinating world of perfumery.

Discover our experiences